Learn how to counteract bright sunlight buy using a Diffuser
One option if you are shooting in bright sunlight and which works well if you have someone to help you is to use a diffuser.
A diffuser is a semitransparent piece of fabric which is typically one of the options you get when you buy a reflector.
Your assistant holds this between the sun and your subject and as the light passes through it is softened and the contrast between light and shadow is reduced.
A diffuser makes it easy to capture great portraits in even the harshest light.